Home >> Carti >> The Commercial Appropriation of Personality

Cartea "The Commercial Appropriation of Personality"

The Commercial Appropriation of Personality
The Commercial Appropriation of Personality

The Commercial Appropriation of Personality




Commercial exploitation of attributes of an individual’s personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual’s dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The...

ISBN: 978-0-521-05252-8
Editura: THEMIS CART
An apartie: 2008
Pagini: 404
Format: 22,8 x 15,2 cm
Pret : N/A
Descriere



Commercial exploitation of attributes of an individual’s personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual’s dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law’s responsiveness to commercial practices and different attitudes towards

The Commercial Appropriation of Personality  



Commercial exploitation of attributes of an individual’s personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual’s dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law’s responsiveness to commercial practices and different attitudes towards the proper scope and limits of intangible property rights.



• Analyses the disparate strands of the problem of commercial appropriation of personality which affects both intellectual property rights and personal dignity • Detailed critical analysis of the leading cases in English, Canadian and Australian law with comparative references to the United States • Explores the question whether attributes of personality can be protected alongside other intellectual property rights and whether there is a coherent justification for such a right.



Contents



Preface; Table of cases; Table of statutes; Part I. A Framework: 1. The problem of appropriation of personality; Part II. Economic Interests and the Law of Unfair Competition: 2. Introduction; 3. Statutory and extra-legal remedies; 4. Goodwill in personality: the tort of passing off in English and Australian law; 5. Unfair competition and the doctrine of misappropriation; Part III. Dignitary Interests: 6. Introduction; 7. Privacy and publicity in the United States; 8. Privacy interests in English law; 9. Interests in reputation; Part IV. Pervasive Problems: 10. Property in personality; 11. Justifying a remedy for appropriation of personality; Part V. Conclusions: 12. The autonomy of appropriation of personality; Bibliography; Index.



Review



‘The book is useful for any student of the law, for academics and judges, as well as for practitioners, including the generalist or even the specialist in another field. Its value lies beyond the insight it provides into this interesting, specialist, developing area of the law. It is a blueprint for the study of any area of common law that is being radically adapted and developed to meet new technological, economic and cultural changes.’ Entertainment Law Review

- mai multe detalii -

Pentru moment cartea nu este disponibila. Va rugam reveniti pentru a-i verifica disponibilitatea iar pana atunci va recomandam cartile din tabul alaturat.

Nu uitati sa consultati si sectiunea de carti electronice (eBooks - de pe cele mai populare siteuri) de mai jos!

Australian Intellectual Property Law

Pret de la: 251 RON
ISBN: 978-0-521-61338-5
Editura: THEMIS CART
An aparitie: 2008   Pagini: 704   Format: 22,8 x 15,2 cm

Copyright and Multimedia Products

Pret de la: 150 RON
ISBN: 978-0-521-04948-1
Editura: THEMIS CART
An aparitie: 2008   Pagini: 336   Format: 22,8 x 15,2 cm

DREPTUL DE PROPRIETATE INTELECTUALĂ

Pret de la: 25 RON
ISBN: 978-973-1708-43-0
Editura: THEMIS CART
An aparitie: 2008   Pagini: 176  
Categorie: Stiintifice , Stiintifice

Driving Innovation

Pret de la: 226 RON
ISBN: 978-0-521-87780-0
Editura: THEMIS CART
An aparitie: 2008   Pagini: 430   Format: 234 x 156 mm

Driving Innovation

Pret de la: 90 RON
ISBN: 978-0-521-70169-3
Editura: THEMIS CART
An aparitie: 2008   Pagini: 430   Format: 234 x 156 mm

Intellectual Property Law and Innovation

Pret de la: 201 RON
ISBN: 978-0-521-83757-6
Editura: THEMIS CART
An aparitie: 2007   Pagini: 240   Format: 22,8 x 15,2 cm

Revista Romana de Arbitraj

Pret de la: 54.5 RON
ISBN: 1842-6859
Editura: RENTROP&STRATON
An aparitie: 2007   Pagini: 100   Format: A4
Categorie: Stiintifice , Stiintifice

Software and Patents in Europe

Pret de la: 301 RON
Autor: Philip Leith
ISBN: 978-0-521-86839-6
Editura: THEMIS CART
An aparitie: 2007   Pagini: 212   Format: 22,8 x 15,2 cm

Teaching of Intellectual Property

Pret de la: 201 RON
ISBN: 978-0-521-71646-8
Editura: THEMIS CART
An aparitie: 2008   Pagini: 352   Format: 22,8 x 15,2 cm

The Interface Between Intellectual Property Rights and Competition Policy

Pret de la: 326 RON
ISBN: 978-0-521-86316-2
Editura: THEMIS CART
An aparitie: 2007   Pagini: 584   Format: 22,8 x 15,2 cm

The Making of Modern Intellectual Property Law

Pret de la: 90 RON
Autor: Brad Sherman
ISBN: 978-0-521-05713-4
Editura: THEMIS CART
An aparitie: 2008   Pagini: 264   Format: 229 x 152 mm
Scrie recenzia sau spune-ne opiniile tale despre 'The Commercial Appropriation of Personality'.
Cu ce ai ramas citind aceasta carte?

Carti electronice - eBooks
Cartea pe care o cauti
Partenerul saptamanii
Editura Adantis a aparut in lumea editoriala romaneasca din dorinta de a aduce iubitorilor de carte titluri noi si captivante care sa-i ajute sa-si descopere adevarata personalitate, cea de dincolo de barierele impuse de societatea actuala, si sa traiasca in armonie, intr-o lume mai buna.
Recomandari

Sarut mana, doamna!

Pret de la: 18 RON
Autor: George Uba
ISBN: V&S 31
An aparitie: 2007   Pagini: 336   Format: N/A; 0.340 kg
Categorie: Arta , Arta

Slabeste Garantat cu Fitness SuperSlim

Pret de la: 69 RON
Autor: Lungu Gabriel
ISBN: 978-73-7719-85-0
Editura: ROVIMED
An aparitie: 2010   Pagini: 250  
Categorie: Arta , Arta , Arta

Consilier Taxe si Impozite pentru Contabili 2010 + 12 actualizari

Pret de la: 855.65 RON
ISBN: 1843-1445
Editura: RENTROP&STRATON
An aparitie: 2010   Pagini: 850   Format: A4
Categorie: Arta , Arta , Arta , Arta , Arta

Ajutati-i pe cei dragi sa-si invinga dependenta de alcool

Pret de la: 10 RON
ISBN: House of Guides 82
Editura: HOUSE OF GUIDES
An aparitie: 2007   Pagini: 144   Format: 140x250 mm
Categorie: Arta , Arta

Cancerul mamar

Pret de la: 10 RON
ISBN: V&S 6
An aparitie: 2008   Pagini: 142   Format: N/A; 154 g
Categorie: Arta , Arta , Arta

SARCINA - NUMARATOAREA INVERSA. 9 luni de sfaturi practice, indrumari utile si adevaruri necenzurate

Pret de la: 20 RON
ISBN: 9786065131019
Editura: HOUSE OF GUIDES
An aparitie: 2009   Pagini: 288   Format: 127 x 178 mm
Categorie: Arta , Arta