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The Commercial Appropriation of Personality

Autor: Huw Beverley-Smith

ISBN: 978-0-521-05252-8

Categorie: Dreptul proprietatii intelectuale , Drept , Drept comercial , Drept international

Editura: THEMIS CART

An apartie: 2008

Pret de la: 176 RON

Commercial exploitation of attributes of an individual’s personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual’s dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for...

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Editura Adantis a aparut in lumea editoriala romaneasca din dorinta de a aduce iubitorilor de carte titluri noi si captivante care sa-i ajute sa-si descopere adevarata personalitate, cea de dincolo de barierele impuse de societatea actuala, si sa traiasca in armonie, intr-o lume mai buna.

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